David Ford and the Ice Ice Cold

“My fingers only regained their feeling upon leaving the club last nite in TO.”

David Ford and friends: Ingrid Michaelson and Matthew Perryman Jones played what looked like a near sold out show last nite at The Elmocambo. My brilliant idea, being a native of the great white north, was to play out side, give the forzen concert goers some pre-show entertainment while at the same time testing the freezing point of my own extremities.

Not my brightest idea. And for the most part poorly executed. I had no plan outside of parking my ass out front of the club with a bunch of CDs to give away and to play my guitar for the line-up that was sure to come. And it did. But a completely unknown, sitting in the freezing cold, playing tunes while it snows isnt much of a promotion. I felt like a bit of a fool. Then again I wasnt very engaging and why should these humancicles care about what I’m doing if I give them no reason to.

It was only by the grace / pitty of my two friends who were bright enough to see that the FREE CDs I had would be of better use if people were actually HANDED them and they didnt just lay in my open guitar case. I was playing adjacent to the actual line-up. So I’m either not to sharp or the cold had, at this point, frozen my braing pathways and thinking process.

I, of all people know a good promotion when I see one. So why the hell did I play out side last nite, with no tact, and on the opposite side of where I should have been standing? Free promotion I guess, but I think an observational song about the sub-arctic climate or the copious amounts of leg warmers I saw the ladies wearing would have been in order. Something to grab their attention. Cause thats the name of the game. Even with my poor placement, a leg warmer medley would have gone a long way.

I love playing my songs and writting what I write, but if you cant get people to notice or at the very least pay attention, it doesnt matter.

The show itself rocked, and I did have two CDs left, one actually getting into David Fords hands, I believe my exact words were “Um… Hi, great set. I have a CD. Here is my CD. I’m a human.” So I guess all was not lost. But I think the next time I decide to do some “FREE PROMO”, I’ll make sure I have my heat lamp and humor with me.